Services
What We Do
Our Approach
We help small business owners, executive leaders and in-house teams improve their digital presence.
In our five-step process, we work with clients to identify the problem, draft a plan of attack, execute the plan and then analyze the results.
The Process
Identify the problem
Sometimes, the problem is easy to identify. You don't have a website. Therefore, you need a website. Other times, the problems are not so simple to fix. Let’s say sales are down in the last six months and you’re not sure what happened. We’ll work with you to analyze the sales process — everything from your advertising to your landing pages to your shopping cart and even your customer service — to understand both where and why prospects are falling out of the sales funnel.
Determine our goals
After identifying the problem, the next step is to determine goals that will support our need to solve the problem. For instance, if sales are down on your website, we may create a goal of improving sales by 25 percent over the next six months. If your brand needs more awareness, we can set of goal of improving search engine traffic by 50 percent over the next year (search engine traffic can be a proxy for brand awarensss).
Putting the plan into the GOST framework
Our favorite framework for solving problems that are more marketing oriented or that require a digital marketing strategy is to use the Goals, Objectives, Strategies and Tactics (GOST) framework. As the name implies, we would work with you to identify your goals and then define objectives tied to those goals. Next, we determine the best strategies for hitting those objectives and then finally decide what tactics to use in support of our strategies.
Executing the plan
After we draft the plan, we need to execute. This can mean putting our heads down to write code or it can mean going into Google Adwords to launch an advertising campaign. Either way, the tactics in our plan need to be carried out and, most importantly, they need to be measured. If the results can’t be measured, it may be difficult to assess whether the strategies worked. So, we do everything we can to make sure everything is measurable.
Analyzing the results
After executing the plan, the next step is the analyze the results and determine if the plan worked. If the plan did work, that’s great. We can celebrate the win. Otherwise, we may need to go back to the plan, fine-tune the strategies and tactics and then execute once more. One way or another, we will work through the problem and find a way to solve it.
Our Capabilities
Website Design
We offer a wide range of web design services including responsive design and mobile app design.
Web Development
We work in several types of technologies including HTML, CSS, Javascript, PHP, WordPress, Bootstrap, Angular and more.
Content & Social Media
Want to improve your engagement on Facebook? Need more LinkedIn followers? Let us show you how.
Email Marketing
Not sure if email still works? Let us demonstrate why it’s still one of the most effective ways to reach customers.
SEO (Search Engine Optimization)
Let us put together a plan to help you improve your search rankings and bring more traffic to your site.
Local SEO
Local SEO can help businesses get found by local people in Google. Bring more customers to your doorstep!
Paid (PPC) Advertising
A paid advertising plan to greatly boost traffic and sales by targeting the right audience with the right message.
Marketing Automation
Marketing automation takes the pain out of setting up landing pages, capturing leads and sending drip emails.
And more.
Need help with an area of digital marketing or development that's not listed above? Schedule a call and let's talk about it.