What We Do
We help small business owners, executive leaders and in-house teams solve their digital dilemmas.
In our four-step process, we work with clients to identify the problem, draft a plan of attack, execute the plan and then analyze the results.
Identify the Problem
Sometimes, the problem is easy to identify. You don’t have a website. Therefore, you need a website. Other times, the problems are not so simple to fix. Let’s say sales are down in the last six months and you’re not sure what happened. We’ll work with you to analyze the sales process — everything from your advertising to your landing pages to your shopping cart and even your customer service — to understand both where and why prospects are falling out of the sales funnel.
Drafting a Plan of Attack
After identifying the problem, the next step is to draft a plan of attack. The plan can take many forms. For instance, if we need to design and code a website, the plan will take the form of a creative brief that can be used to outline how the site will represent your brand and how it will help you reach your goals.
Our favorite framework for solving problems that are more marketing oriented or that require a digital marketing strategy is to use the Goals, Objectives, Strategies and Tactics framework. As the name implies, we would work with you to identify your goals and then define objectives tied to those goals. Next, we determine the best strategies for hitting those objectives and then finally decide what tactics to use in support of our strategies. This framework can be a powerful tool for achieving success in many areas of business but it is particularly effective for marketing plans aimed at launching new products and services or for going to market in new geographies.
Executing the Plan
After we draft the plan, we need to execute. This can mean putting our heads down to write code or it can mean going into Google Adwords to launch an advertising campaign. Either way, the tactics in our plan need to be carried out and, most importantly, they need to be measured. If the results can’t be measured, it may be difficult to assess whether the strategies worked. So, we do everything we can to make sure everything is measurable.
Analyzing the Results
After executing the plan, the next step is the analyze the results and determine if the plan worked. If the plan did work, that’s great. We can celebrate the win. Otherwise, we may need to go back to the plan, fine-tune the strategies and tactics and then execute once more. One way or another, we will work through the problem and find a way to solve it.
We offer a wide range of web design services including responsive design and mobile app design.
Paid (PPC) Advertising
A paid advertising plan to greatly boost traffic and sales by targeting the right audience with the right message.
Let us put together a plan to help you improve your search rankings and bring more traffic to your site.
Local SEO can help businesses get found by local people in Google. Bring more customers to your doorstep!
Content & Social Media
Want to improve your engagement on Facebook? Need more Twitter followers? Let us show you how.
Not sure if email still works? Let us demonstrate why it’s still one of the most effective ways to reach customers.
Web and App Development
Marketing automation takes the pain out of setting up landing pages, capturing leads and sending drip emails.
Do you have a product to sell? Great. We can help you set up an online store, accept payments and ship your goods.